Rolls-Royce, the engine-maker and defence firm that is spitting out so much cash it can shove £7bn to £9bn towards buying back shares over the next three years, would like UK taxpayers to find a few quid – reportedly up to £200m as a first slug – to help fund one its big bets. The company would “appreciate” financial support from the government to smooth work on a new engine, says its chief executive, Tufan Erginbilgiç.
但广告化并不天然等于价值创造。当所有商户都必须通过竞价才能被看到时,广告费便从增量工具演化为入场券。单个商户的理性选择,是继续加价以维持原有订单量;但从整体看,供给侧为此付出的总成本却在不断上升,而需求并未同步扩大。平台收入提高,但供给侧整体并未获得更多有效需求,反而陷入内耗式竞价。这种结构下,广告化更像是将抽佣换了一种更隐蔽的形态,甚至加剧了零和博弈。
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